Project Summary:
Project Summary:
Project Goals
Stakeholder Objectives
Business Goals
Product Context Use
Requirements
Engaging Data Platform
User-Centered Design for High-Stakes Financial Insights
Create a secure, easy-to-use platform that combines complex financial data on goodwill and risk. Using user-focused design and Design Thinking, we’ll address high-stakes user needs. Building trust with stakeholders through open communication and feedback is key. The platform will include real-time visualizations, customizable workflows, and flexible dashboards for finance professionals. Clear success goals aligned with business and user needs will guide and measure the project’s progress.
Project Goals
Stakeholder Objectives
Business Goals
Product Context Use
Requirements
Engaging Data Platform
User-Centered Design for High-Stakes Financial Insights
Create a secure, easy-to-use platform that combines complex financial data on goodwill and risk. Using user-focused design and Design Thinking, we’ll address high-stakes user needs. Building trust with stakeholders through open communication and feedback is key. The platform will include real-time visualizations, customizable workflows, and flexible dashboards for finance professionals. Clear success goals aligned with business and user needs will guide and measure the project’s progress.
Gallery:
Gallery:
Case Study:
Case Study:
The Problem
High-Stakes Risk Platform
Park Avenue Finance needed a reliable, scalable platform for hedge funds and quant teams to assess goodwill impairment risks. The existing tools were overly complex and lacked the clarity for quick, confident analysis, making it difficult for high-stakes decision-makers to interpret data efficiently.
Problem
Challenge
Approach
Results
Takeaways
The Problem
High-Stakes Risk Platform
Park Avenue Finance needed a reliable, scalable platform for hedge funds and quant teams to assess goodwill impairment risks. The existing tools were overly complex and lacked the clarity for quick, confident analysis, making it difficult for high-stakes decision-makers to interpret data efficiently.
Problem
Challenge
Approach
Results
Takeaways
Design Solutions:
Design Solutions:
Intro
Solution #1
Solution #2
Solution #3
Solution #4
Design Solutions
Business Objectives Alignment
The Goodwill Risk Transfer App was redesigned to improve clarity, flexibility, and security through simple navigation, interactive data visualizations, and customizable dashboards. Consistent terminology and visual language reduce confusion, while a secure, scalable architecture supports branding and future growth. These solutions, developed with user research and iterative testing, help users make faster, more confident risk assessments.
Intro
Solution #1
Solution #2
Solution #3
Solution #4
Design Solutions
Business Objectives Alignment
The Goodwill Risk Transfer App was redesigned to improve clarity, flexibility, and security through simple navigation, interactive data visualizations, and customizable dashboards. Consistent terminology and visual language reduce confusion, while a secure, scalable architecture supports branding and future growth. These solutions, developed with user research and iterative testing, help users make faster, more confident risk assessments.
Design Process:
Design Process:
Understand
Requirements
Research
AI Design
Concepting
Manage
Backend
Handoff
Problem Statement
While the client aims to expand its EV portfolio, the current market lacks personalized battery analysis tools. The need exists for a solution that not only predicts battery health but also aligns with user-specific conditions, reducing total cost of ownership and enhancing customer trust in EV transitions.
Impact
Nissan can boost customer trust and loyalty by offering personalized battery tools. This will help reduce costs, address range worries, and fix past battery issues. It will also strengthen Nissan’s position in the EV market and encourage more people to choose electric vehicles.
Project Goals
Align the BAT Dashboard with Nissan's 2025 goals by advancing EV technologies, enhancing customer experiences, and supporting sustainability through optimized battery lifecycle management and environmental impact reduction.
Stakeholder Objectives
Enable aftersales and recycling teams to optimize battery management, enhance EV residual value by assisting dealers and lease teams, and improve user experience through addressing battery degradation and offering lifestyle-specific recommendations.
Product Context Use
The BAT Dashboard will offer actionable insights on battery health, life prediction, and user lifestyle matching to support decision-making on replacement, recycling, and resale, maximizing EV lifecycle and value.
Hypothesis
If Nissan develops a personalized EV battery analysis tool that accurately predicts battery health based on user-specific conditions, then it will reduce customer concerns about battery life and range, leading to increased customer trust, lower ownership costs, and greater adoption of Nissan’s EVs.
Understand
Requirements
Research
AI Design
Concepting
Manage
Backend
Handoff
Problem Statement
While the client aims to expand its EV portfolio, the current market lacks personalized battery analysis tools. The need exists for a solution that not only predicts battery health but also aligns with user-specific conditions, reducing total cost of ownership and enhancing customer trust in EV transitions.
Impact
Nissan can boost customer trust and loyalty by offering personalized battery tools. This will help reduce costs, address range worries, and fix past battery issues. It will also strengthen Nissan’s position in the EV market and encourage more people to choose electric vehicles.
Project Goals
Align the BAT Dashboard with Nissan's 2025 goals by advancing EV technologies, enhancing customer experiences, and supporting sustainability through optimized battery lifecycle management and environmental impact reduction.
Stakeholder Objectives
Enable aftersales and recycling teams to optimize battery management, enhance EV residual value by assisting dealers and lease teams, and improve user experience through addressing battery degradation and offering lifestyle-specific recommendations.
Product Context Use
The BAT Dashboard will offer actionable insights on battery health, life prediction, and user lifestyle matching to support decision-making on replacement, recycling, and resale, maximizing EV lifecycle and value.
Hypothesis
If Nissan develops a personalized EV battery analysis tool that accurately predicts battery health based on user-specific conditions, then it will reduce customer concerns about battery life and range, leading to increased customer trust, lower ownership costs, and greater adoption of Nissan’s EVs.
Deliverables:
Deliverables:
Intro
Personas
User Stories & Tasks
Wireframes
User Flows
Deliverables
Comprehensive Design Framework
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Intro
Personas
User Stories & Tasks
Wireframes
User Flows
Deliverables
Comprehensive Design Framework
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Goodwill Risk Transfer
Managing Risk with Clarity: The Goodwill Risk Transfer App
The Why
A secure, user-centric client portal that consolidates financial data, educational resources, and communication tools to enhance engagement, streamline access, and support high-stakes analysis across devices.
Focusing on user needs and seamless multi-device access, the new platform empowers clients—ranging from hedge funds to institutional investors—to make informed decisions more efficiently, while enhancing trust and engagement. This tailored solution drives operational excellence for Park Avenue and strengthens its position as a forward-thinking fintech leader.
Client:
Park Avenue Finance
Tools:
Figma, Overflow, Zeplin
Year:
2022
My Role:
Content
Duration:
9 months
Device:
Desktop • Tablet • Mobile
Project Type:
App
Team:
Content
Project Summary:
Project Summary:
Project Summary:
Project Goals
Stakeholder Objectives
Business Goals
Product Context Use
Requirements
Engaging Data Platform
User-Centered Design for High-Stakes Financial Insights
Create a secure, easy-to-use platform that combines complex financial data on goodwill and risk. Using user-focused design and Design Thinking, we’ll address high-stakes user needs. Building trust with stakeholders through open communication and feedback is key. The platform will include real-time visualizations, customizable workflows, and flexible dashboards for finance professionals. Clear success goals aligned with business and user needs will guide and measure the project’s progress.
Project Goals
Stakeholder Objectives
Business Goals
Product Context Use
Requirements
Strategy & Business Alignment
Support Nissan’s 2025 Objectives
The goal is to enable effective battery health monitoring for aftersales, recycling, leasing, and dealership teams, ensuring they have accurate data to manage and optimize battery performance. By providing transparent information, we aim to improve the resale value of EVs and build customer trust. This approach also helps support EV sales and leasing by addressing and reducing concerns related to battery degradation.
Project Goals
Stakeholder Objectives
Business Goals
Product Context Use
Requirements
Engaging Data Platform
User-Centered Design for High-Stakes Financial Insights
Create a secure, easy-to-use platform that combines complex financial data on goodwill and risk. Using user-focused design and Design Thinking, we’ll address high-stakes user needs. Building trust with stakeholders through open communication and feedback is key. The platform will include real-time visualizations, customizable workflows, and flexible dashboards for finance professionals. Clear success goals aligned with business and user needs will guide and measure the project’s progress.
Project Goals
Stakeholder Objectives
Business Goals
Product Context Use
Requirements
Engaging Data Platform
User-Centered Design for High-Stakes Financial Insights
Create a secure, easy-to-use platform that combines complex financial data on goodwill and risk. Using user-focused design and Design Thinking, we’ll address high-stakes user needs. Building trust with stakeholders through open communication and feedback is key. The platform will include real-time visualizations, customizable workflows, and flexible dashboards for finance professionals. Clear success goals aligned with business and user needs will guide and measure the project’s progress.
Gallery:
Gallery:
Gallery:
Case Study:
Case Study:
Case Study:
The Problem
High-Stakes Risk Platform
Park Avenue Finance needed a reliable, scalable platform for hedge funds and quant teams to assess goodwill impairment risks. The existing tools were overly complex and lacked the clarity for quick, confident analysis, making it difficult for high-stakes decision-makers to interpret data efficiently.
Problem
Challenge
Approach
Results
Takeaways
Problem
Challenge
Approach
Results
Takeaways
The Problem
Financial Interface Issues
Park Avenue's clients, like hedge funds and analysts, found the interfaces confusing and hard to use. Data access was slow, and tools and resources were difficult to navigate. Limited support and complex security added frustration. Inconsistent interfaces and complex user management hurt efficiency, trust, and client retention.
Problem
Challenge
Approach
Results
Takeaways
The Problem
Financial Interface Issues
Park Avenue's clients, like hedge funds and analysts, found the interfaces confusing and hard to use. Data access was slow, and tools and resources were difficult to navigate. Limited support and complex security added frustration. Inconsistent interfaces and complex user management hurt efficiency, trust, and client retention.
Problem
Challenge
Approach
Results
Takeaways
The Problem
Financial Interface Issues
Park Avenue's clients, like hedge funds and analysts, found the interfaces confusing and hard to use. Data access was slow, and tools and resources were difficult to navigate. Limited support and complex security added frustration. Inconsistent interfaces and complex user management hurt efficiency, trust, and client retention.
Design Solutions:
Design Solutions:
Design Solutions:
Solution 01
Title 01-1
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Title 01-2
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Title 02
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Title 03
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Title 04
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Title 05
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Solution 02
Title 01-1
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Title 01-2
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Title 02
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Title 03
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Title 04
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Title 05
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Solution 03
Title 01-1
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Title 01-2
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Title 02
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Title 03
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Title 04
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Title 05
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Solution 04
Title 01-1
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Title 01-2
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Title 02
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Title 03
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Title 04
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Title 05
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Solution 01
Title 01-1
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Title 01-2
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Title 02
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Title 03
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Title 04
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Title 05
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Solution 02
Title 01-1
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Title 01-2
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Title 02
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Title 03
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Title 04
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Title 05
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Solution 03
Title 01-1
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Title 01-2
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Title 02
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Title 03
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Title 04
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Title 05
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Solution 04
Title 01-1
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Title 01-2
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Title 02
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Title 03
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Title 04
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Title 05
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Solution 01
Title 01-1
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Title 01-2
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Title 02
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Title 03
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Title 04
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Title 05
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Solution 02
Title 01-1
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Title 01-2
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Title 02
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Title 03
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Title 04
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Title 05
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Solution 03
Title 01-1
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Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
Lorem ipsum dolor sit amet consectetur adipiscing elit. Dolor sit amet consectetur adipiscing elit quisque faucibus.
Solution 04
Title 01-1
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
Lorem ipsum dolor sit amet consectetur adipiscing elit. Dolor sit amet consectetur adipiscing elit quisque faucibus.
Solution 01
Title 01-1
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
Lorem ipsum dolor sit amet consectetur adipiscing elit. Dolor sit amet consectetur adipiscing elit quisque faucibus.
Solution 02
Title 01-1
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
Lorem ipsum dolor sit amet consectetur adipiscing elit. Dolor sit amet consectetur adipiscing elit quisque faucibus.
Solution 03
Title 01-1
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
Lorem ipsum dolor sit amet consectetur adipiscing elit. Dolor sit amet consectetur adipiscing elit quisque faucibus.
Solution 04
Title 01-1
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
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Intro
Solution #1
Solution #2
Solution #3
Solution #4
Design Solutions
Business Objectives Alignment
The Goodwill Risk Transfer App was redesigned to improve clarity, flexibility, and security through simple navigation, interactive data visualizations, and customizable dashboards. Consistent terminology and visual language reduce confusion, while a secure, scalable architecture supports branding and future growth. These solutions, developed with user research and iterative testing, help users make faster, more confident risk assessments.
Design Process:
Design Process:
Design Process:
Goals & Stakeholder Engagement
Facilitate early conversations with Park Avenue Finance (PAF) and Hercules stakeholders to understand overarching goals, product vision, and specific needs. Focus on building trust, actively listening, and asking targeted questions about business requirements, technical constraints, and user expectations.
Deliverables:
Meeting notes, stakeholder interview summaries, initial project scope outline, list of key questions and hypotheses.
Design Thinking Exercises
Use sticky notes and whiteboard sessions to foster collaborative idea generation. Document client’s needs, industry context, competitors, user pain points, and future aspirations. Create proto-personas and user scenarios to frame the user experience early on.
Deliverables:
Proto-personas, user scenarios, pain point maps, initial sketches of product features and interactions.
User & Business Data Collection
Gather existing research or data, including interviews, surveys, analytics, and stakeholder insights. Identify primary user roles, workflows, and success measures. Define how success will be measured and what user pain points exist within the current system.
Deliverables:
Data inventory, user profiles, pain points summary, success metrics list, initial use cases.
Discovery
Conception
Prototyping
User Testing
Client Handoff
Discovery
Title 01-1
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Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
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Conception
Title 01-1
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
Lorem ipsum dolor sit amet consectetur adipiscing elit. Dolor sit amet consectetur adipiscing elit quisque faucibus.
Prototyping
Title 01-1
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
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User Testing
Title 01-1
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
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Handoff
Title 01-1
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Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
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Discovery
Title 01-1
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Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
Lorem ipsum dolor sit amet consectetur adipiscing elit. Dolor sit amet consectetur adipiscing elit quisque faucibus.
Conception
Title 01-1
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
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Prototyping
Title 01-1
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
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User Testing
Title 01-1
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Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
Lorem ipsum dolor sit amet consectetur adipiscing elit. Dolor sit amet consectetur adipiscing elit quisque faucibus.
Handoff
Title 01-1
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
Lorem ipsum dolor sit amet consectetur adipiscing elit. Dolor sit amet consectetur adipiscing elit quisque faucibus.
Discovery
Title 01-1
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
Lorem ipsum dolor sit amet consectetur adipiscing elit. Dolor sit amet consectetur adipiscing elit quisque faucibus.
Conception
Title 01-1
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
Lorem ipsum dolor sit amet consectetur adipiscing elit. Dolor sit amet consectetur adipiscing elit quisque faucibus.
Prototyping
Title 01-1
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
Lorem ipsum dolor sit amet consectetur adipiscing elit. Dolor sit amet consectetur adipiscing elit quisque faucibus.
User Testing
Title 01-1
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
Lorem ipsum dolor sit amet consectetur adipiscing elit. Dolor sit amet consectetur adipiscing elit quisque faucibus.
Handoff
Title 01-1
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
Lorem ipsum dolor sit amet consectetur adipiscing elit. Dolor sit amet consectetur adipiscing elit quisque faucibus.
Discovery
Title 01-1
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
Lorem ipsum dolor sit amet consectetur adipiscing elit. Dolor sit amet consectetur adipiscing elit quisque faucibus.
Conception
Title 01-1
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
Lorem ipsum dolor sit amet consectetur adipiscing elit. Dolor sit amet consectetur adipiscing elit quisque faucibus.
Prototyping
Title 01-1
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
Lorem ipsum dolor sit amet consectetur adipiscing elit. Dolor sit amet consectetur adipiscing elit quisque faucibus.
User Testing
Title 01-1
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
Lorem ipsum dolor sit amet consectetur adipiscing elit. Dolor sit amet consectetur adipiscing elit quisque faucibus.
Handoff
Title 01-1
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
Lorem ipsum dolor sit amet consectetur adipiscing elit. Dolor sit amet consectetur adipiscing elit quisque faucibus.
Deliverables:
Deliverables:
Deliverables:
Intro
Personas
User Stories & Tasks
Wireframes
User Flows
Deliverables
Comprehensive Design Framework
Lorem ipsum dolor sit amet consectetur adipiscing elit. Amet consectetur adipiscing elit quisque faucibus ex sapien. Quisque faucibus ex sapien vitae pellentesque sem placerat. Vitae pellentesque sem placerat in id cursus mi.
Personas
Title 01-1
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
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Task Analysis
Title 01-1
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
Lorem ipsum dolor sit amet consectetur adipiscing elit. Dolor sit amet consectetur adipiscing elit quisque faucibus.
Wireframes
Title 01-1
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 05
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User Flows
Title 01-1
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Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 03
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Title 04
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Title 05
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Personas
Title 01-1
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Title 01-2
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 02
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Title 03
Lorem ipsum dolor sit amet consectetur adipiscing elit. Consectetur adipiscing elit quisque faucibus ex sapien vitae. Ex sapien vitae pellentesque sem placerat in id. Placerat in id cursus mi pretium tellus duis. Pretium tellus duis convallis tempus leo eu aenean.
Title 04
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Title 05
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Task Analysis
Title 01-1
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Title 01-2
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Title 02
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Title 03
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Title 04
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Title 05
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Wireframes
Title 01-1
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Title 01-2
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Title 02
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Title 03
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Title 04
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Title 05
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User Flows
Title 01-1
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Title 01-2
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Title 02
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Title 03
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Title 04
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Title 05
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Personas
Title 01-1
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Title 01-2
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Title 02
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Title 03
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Title 04
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Title 05
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Task Analysis
Title 01-1
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Title 01-2
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Title 02
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Title 03
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Title 04
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Title 05
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Wireframes
Title 01-1
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Title 01-2
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Title 02
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Title 03
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Title 04
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Title 05
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User Flows
Title 01-1
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Title 01-2
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Title 02
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Title 03
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Title 04
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Title 05
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Personas
Title 01-1
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Title 01-2
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Title 02
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Title 03
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Title 04
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Title 05
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Task Analysis
Title 01-1
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Title 01-2
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Title 02
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Title 03
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Title 04
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Wireframes
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Title 01-2
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Title 02
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Title 03
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User Flows
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Title 01-2
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Title 02
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Title 03
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Goodwill Risk Transfer
Managing Risk with Clarity: The Goodwill Risk Transfer App
The Why
The Park Ave Project was driven by the need to provide hedge funds and quants with a powerful, yet user-friendly platform that simplifies complex financial data analysis of goodwill impairments and risk metrics.
The Park Ave initiative was an enterprise-level data platform designed to empower hedge funds and quants with sophisticated, customizable insights into financial institutions' goodwill impairments and related risk metrics. As the Lead UX Designer, I adopted a user-centered, Design Thinking approach to transform a series of experimental apps into a unified, scalable portal suitable for high-stakes financial analysis, with a focus on clarity, flexibility, and security.
Client:
Park Avenue Finance
Tools:
Figma, Overflow, Zeplin, Jira, Confluence
Year:
2021
My Role:
Design: Product, Visual, Interaction
Research: Users, Competitors, Market
Analysis: Business, Data, EV Battery Metrics
Duration:
8 months
Device:
Desktop, Tablet, Mobile
Project Type:
Custom Software
Team:
William Sarkozy: Solution Architect
Dawn Hill: Project MGMT
Phu Nguyen: Developer
Thanh Le: Developer
Cuong Do Quoc: Developer
Phu Nguyen: Developer